Stop losing customers to confusion and inaction.
Let's explain what you do in simple words, edit the parts of your site or app that confuse people, and make it clear what to click next, so more visitors turn into customers.
Here's the thing.
You never learned about positioning, so buyers can't see what makes you different
Your homepage says "We're the leading innovative solution for modern businesses." Your competitors say "We're the cutting-edge platform revolutionizing the industry." Your visitors think "These all look the same."
Result: Visitors choose whoever shows up first in Google or has the lowest price.
I help you create positioning that makes people think "this is exactly what I need"
One Figma file with messaging that actually makes you stand out from competitors.
Your conversion rate is 2.3% and you don't know why
You're getting 1,000 visitors a month but only 23 sign up. Your design looks professional, your copy is clear, but something is stopping people from taking action. You've tried A/B testing different buttons, but nothing moves the needle.
Result: You keep spending money on traffic that doesn't convert, while competitors with worse products are growing faster.
I help you find and fix what's actually stopping people from taking action. User interviews reveal the real barriers, then I remove them with psychology-based improvements.
You have a great idea and no reasonable way to test it
You have a great idea for a new feature, but your mockups are just static designs that nobody can actually use. You want to get started, but you don't have 10k to build a prototype with an agency.
Result: You're stuck guessing what works instead of knowing what works, or you can't even get started with your idea.
I help you build working websites and features in days, not months
Real enough to test with users, fast enough to actually iterate. Priced so that it's actually worth it.
The actual problem: You're following the old playbook
Fancy positioning that sounds good in meetings but doesn't connect with your customers, "okay-enough" design that doesn't get you from good to great, and polished expensive mockups that can't be properly tested before pouring money in building. Let's change that.
Kind words from clients
Halusimme selkeyttää SaaS-palvelumme markkinapositiota ja kaipasimme ulkopuolista strategista näkemystä erottuaksemme markkinoilla.
Yhteistyö Aija Peltolan kanssa oli inspiroivaa ja tuloksellista. Työpajojen ja keskustelujen kautta pystyimme kirkastamaan palvelumme kilpailuedut, arvolupaukset ja markkinoinnin pääviestit.
Lopputuloksena syntyi selkeä ja erottuva brändipositio, joka tukee kasvutavoitteitamme ja puhuttelee kohdeyleisöämme.
Suosittelemme lämpimästi Aija Peltolaa kaikille, jotka haluavat vahvistaa brändinsä asemaa kilpailuilla markkinoilla.
Aija helped us articulate and express skilbit's unique benefits to potential organizational buyers.
This expertise was crucial in helping us understand and communicate the key advantages of our offering - something we couldn't have done as well on our own.
We got also guidance in crafting compelling content for our website and email templates, ensuring our messaging is both clear and effective. The process and cooperation were well worth the time spent!
Hi, I'm Aija
Hey there! I'm Aija, a product designer and vibe coder from Finland. I help companies create positioning that actually makes them stand out, turn confusing user flows into clear paths that are intuitive for humans, and help test new ideas fast without breaking the bank.
Here's what I see, and I'm sure you see it too: There's more noise than ever, no matter what you sell. The one who shouts loudest doesn't win, the clearest one does. People choose companies all the time, not by who was best, but by who was the most understandable. Think about how you buy. You scan quickly, give up easy if you don't understand, and choose the one that makes the most sense. Your potential customers behave like this too, all the time. It's who we are.
Good products are good. Good websites are good. But what makes them great? Most of the time it's D) All of the above: Clearly arranged information, well-defined most important actions, simple word choices, differentiation, bold experiments and sometimes the finest design details.
Hence the name - the framing of things really does matter. It's not always what it actually is, it's how you present it. And hey, a bonus benefit, I've been told I'm also nice to work with, I'll take that! I say things as they are and I'm all about straightforward work - no BS, no fluff, just getting stuff done.
Let's talk about your project
Book a 30-minute call to discuss positioning, behavioral design, or vibe coding. Let's see if we should work together.