Turn a clear promise into a visible proof
Clear positioning that makes you stand out from competitors, speaks directly to your best customers, and proves your value in the first 30 seconds.
The positioning problem everyone ignores
Companies want to stand out, but most positioning work is still just words on paper. Beautiful statements that sound impressive but didn't change how people actually think or act when they see the product.
Everyone sounds the same: "innovative," "cutting-edge," "revolutionary."
Trying to appeal to everyone, ending up appealing to no one.
Making big claims that visitors can't verify in the first 30 seconds.
Beautiful designs that don't support the message, or clear copy that looks boring.
How positioning work turns into results
Discover faster
Map your competitive landscape and best customers quickly to reveal the gap you can own and the angle that makes you unmistakable.
Message clearly
Turn that angle into plain language people understand in seconds, then shape the homepage so every section proves the claim.
Prove earlier
Show evidence up front: comparisons, specifics, and outcomes, so visitors believe you without a call, meeting, or demo.
How I create positioning that actually works
I run four focused meetings to map your competitive landscape, identify your best customers, craft messages that stick, and design a homepage that proves your promise in the first 30 seconds.
What I deliver
Meeting 1: Competitor Analysis
Outcome: clear view of who you're competing against and how to stand out
- Identify your competitor landscape and messaging
- Get suggestions for your positioning angle
- Find opportunities to differentiate your offering
- Timeline: 1 meeting (75 mins)
Meeting 2: Customer Segments
Outcome: focus on your best customers instead of trying to appeal to everyone
- Identify your highest-value customer segments
- Understand their specific problems and motivations
- Create customer personas that guide all messaging
- Timeline: 1 meeting (75 mins)
Meeting 3: Messaging Framework
Outcome: clear, differentiated messaging that resonates with your target customers
- Craft your unique value proposition and key messages
- Clear, differentiated copy that is easy to understand
- Concrete arguments to lean on
- Timeline: 1 meeting (75 mins)
Meeting 4: Homepage Layout
Outcome: homepage that proves your promise in the first 30 seconds
- Homepage layout that shows your new positioning
- Conversion-focused design that gets results
- Wireframe you can build from
- Timeline: 1 meeting (75 mins)
Complete Positioning Project
See if this is for you
Send a message or book a meeting to discuss your situation and how positioning can help you stand out.
Kind words from clients
Sain yllättäen poikkeuksellisen kiinnostavan sähköpostiviestin, jossa kuvattiin palvelu yhdessä viestissä niin osuvasti – osui omiin kipupisteisiin ja tarpeisiin – että päätin viestin avattuani sopia puhelimitse juttuajan.
Parasta tässä projektissa oli yksinyrittäjälle harvinainen palvelu, tapaamisten välillä tekstejä oli lisätty, muokattu ja viimeistelty. Suorastaan harvinaista luksusta!
Aijan positiointimallissa koko työ oli avoinna, samalla voi keskittyä vaihe vaiheelta työstämään hommaa eteenpäin.
Sain enemmän kuin olisin ikinä osannut toivoa. Löysin Aijan avulla uuden ihanneasiakkaan profiilin, tunnen kilpailijat, tiedän miten erotun muista saman alan toimijoista ja sain valmista tekstiä käytettäväksi eri tarkoituksiin.
Huippua! Kiitos Aija!
Olen erittäin tyytyväinen Heyframerin kanssa toteutettuun projektiin, jossa kartoitettiin yritykseni markkinapositio, kilpailuedut sekä asiakashankintastrategia.
Projektin aikana Aija osoitti vahvaa ammattitaitoa ja analysoi liiketoimintaani perusteellisesti. Erityisesti arvostin sitä, miten selkeä ja tehokas prosessi oli alusta loppuun.
Aija tuotti täsmälleen sen, mitä oli luvannut ja toimitti perusteellisen raportin, joka auttoi minua ymmärtämään paremmin markkina-asemaani ja miten erottautua kilpailijoista. Lisäksi projektissa huomioitiin asiakkaan ostoprosessin helppous, minkä koin tärkeänä.
Voin lämpimästi suositella Heyframerin palveluita kaikille, jotka tarvitsevat asiantuntevaa ja selkeää analyysiä liiketoimintansa kehittämiseksi.
Positiointiprojekti oli hyvä, opettavainen ja ajatuksia herättävä kokonaisuus.
Lopputuloksesta on meille varmasti hyötyä! Aijan kanssa on myös helppo ja mukava tehdä töitä.
10+
Projektin ansiosta yrityksen vahvuudet selvitettiin ja saatiin myös suunnitelmat niiden esiin tuomiseen, nyt voidaan alkaa keskittyä olennaiseen.
We highly recommend Heyframer if you are a new company and are unsure about yourself.
Aija has been extremely helpful and professional. Before the positioning project, we had some rough ideas, we knew what we wanted to do, what services we wanted to provide and what sort of pricing we wanted to bill the customers and also our strengths and weaknesses.
But it was just unorganized ideas and we had to think about it all the time when we wanted to talk about our company. During the project, Aija gave us a bunch of questions that served as a guideline. Those questions helped us think more about ourselves in a more systematic way.
Aija also helped us see clearer about some of our strengths and weaknesses and what to focus on, to build ourselves around, rather than just an all arounder. After the project, we have a clearer view of what we are trying to accomplish as a company and have a better, clearer and more systematic way to talk about ourselves when we want to.
Frequently Asked Questions
Nope! This is positioning that actually changes how people think and act when they see your product. I focus on competitive differentiation, customer psychology, and proof points that visitors can verify in the first 30 seconds. No generic brand exercises - just clear strategy that drives results.
Not at all! I build on what you have. The goal is to make your existing brand more focused and differentiated, not to throw everything away. I'll identify what's working and what needs to change to help you stand out from competitors.
That's exactly what the first meeting is for! I'll map your competitive landscape together. Sometimes the biggest competitors aren't obvious - they might be indirect alternatives or "doing nothing." I'll help you see the full picture.
Great question! Most agencies focus on tactics and campaigns. I focus on the foundation - your positioning strategy and how it shows up in your product experience. It's like building a house: you need a solid foundation before you worry about the paint color.
Think of it this way: how much are you spending on marketing that isn't working? Clear positioning makes every marketing dollar more effective. Plus, I can start with just one or two meetings if you want to test the waters first.
That's why I do this together! Your team is involved in every meeting, so everyone understands the reasoning behind the decisions. I'm not imposing anything - I'm helping you discover what already makes you different and better.